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Howdy

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Great design goes beyond aesthetics—it’s about shaping how people move and feel.

 

Howdy! My name is Abigail. I’m a designer and creative leader with more than a decade of experience translating brands, stories, and ideas into physical space. I’m drawn to turning ambitious ideas into experiences people can step into, move through, and remember. My background has taught me how to push a concept while staying grounded in the realities of execution—and how to protect the strength of an idea as it moves from imagination into the real world.

Throughout my career, I’ve gravitated toward projects that begin with bigger questions: What should someone feel here? What story are we trying to tell? Why should someone care? Those questions become the starting point for building creative worlds around a brand—shaping everything from strategy and narrative to color, typography, materiality, interaction, and place. I’ve led positioning workshops, developed creative concepts and brand narratives, directed designers, pitched ideas to clients, and worked alongside fabrication teams to bring those ideas to life. As my career has evolved, my role has expanded from hands-on designer into creative leadership, but I have remained deeply connected to the work itself. I love the thinking, the making, and the process of helping a team turn an early idea into something tangible.

Outside of the studio, I keep my inspiration cup filled by exploring new cities, seeking out art and design, flipping through vintage records, adding to my tattoo collection, and playing outside. I’m endlessly curious about how people create, communicate, and experience the world around them—and that curiosity continues to shape the way I see and make things.

I earned an Associate of Fine Arts, with an emphasis on digital graphics, from New Mexico State University and a Bachelor of Fine Arts, with an emphasis on graphic design, from Rocky Mountain College of Art & Design. I am a member of AIGA Colorado and the Society for Experiential Graphic Design (SEGD).


 

 

 

Let’s connect!

 
 

 

Areas of expertise:

 
  • ADA, Zoning & Code Compliance

  • AI-Integrated Creative Workflows

  • Brand Strategy & Identity

  • Comprehensive Signage Plans

  • Concept & Design Development

  • Content Strategy & Storytelling

  • Creative Direction & Team Leadership

  • Design Standards & Guidelines

  • Design Intent Specifications & Detail Drawings

  • Environmental & Experiential Graphic Design

  • Fabrication & Implementation Oversight

  • Illustration

  • Naming & Thematic Positioning

  • Presentation & Visual Storytelling

  • Signage & Wayfinding

  • Spatial Strategy

  • Stakeholder Engagement & Facilitation

  • Visual Positioning & Discovery

  • Wayfinding Strategy & Master Planning

 

 

Selected accolades:

Awarded with:
- 3D-Identity
- A&E Design
- ArtHouse Design

 
  • SEGD Finalist 2025

  • Communication Arts Interactive Annual 2023

  • Graphis Design Awards 2023

  • International Design Awards 2022

  • Creative Communications Awards 2022

  • GDUSA American Graphic Design Awards 2022

  • GDUSA American Graphic Design Awards 2021

  • AwardsCorporate Content Awards 2020

  • UCDA Design Competition 2020

  • Graphis Design Awards 2020

  • The One Club for Creativity Denver Annual Show 2019

  • Graphis Design Awards 2019

  • Colorado Business Committee for the Arts Awards 2019

  • City of Denver Mayor’s Design Awards 2019

  • Graphis Design Awards 2018

 

 

What I’m really like…

 
  • Virgo Sun | Virgo Moon | Sagittarius Rising

  • I have a dog named Velvet

  • Fitness enthusiast

  • Collector of vinyl and Americana traditional tattoos

  • Techno brat

  • Left-handed

  • 10 years of service and bartending experience

  • I’m from the big sky state of Montana

  • I will alway stop at the garage sale