Western Union
Inspired by the global flow of people and money transfers, the Western Union C-Suit showcases iconic installations that balance discovery with clarity, using unique applications of color, material, and scale to express the brand’s voice. A centerpiece installation, constructed from over 1,000 Western Union debit cards, celebrates the launch of this new product while turning an everyday object into a powerful symbol of innovation. Across the level, abstract representations and unexpected material choices bring the human-centric brand messaging to life, transforming communication into art-forward experiences designed to captivate and inspire.