Art House at Sawyer Yards was developed around a simple idea: create a brand that feels rooted in the property while reflecting the creative energy of the surrounding arts district. The identity draws from Sawyer Yards’ industrial character and artistic culture, balancing an expressive visual language with a more refined residential feel. I developed the logo family, color palette, typography, and supporting graphic system as a flexible brand foundation that could extend across digital marketing, printed collateral, signage, and the built environment. Rather than creating a rigid set of applications, the system was designed as a visual toolkit the client’s marketing team could continue to evolve over time.