For KOA’s new corporate headquarters in Billings, Montana, I led the creative strategy for the experiential graphic program, helping translate the brand’s mission of connecting people to the outdoors and each other into the workplace itself. The design was rooted in KOA’s adventurous spirit and its Montana setting, using natural materials, tactile storytelling, and layered references to camping, exploration, and the landscape to create an environment that feels distinctly connected to the brand and place.

As Design Director, I helped shape the overarching narrative, guide the design team, and carry the creative vision across the different scales and touch-points of the project. The result is a workplace that feels warm, active, and grounded in the sense of adventure that has defined KOA from the beginning.